// The Rise of Vegan Fashion report finds that Brits want see more vegan-verified fashion
// Vegan fashion revenue is forecast to reach £799 billion in 2027
A study from the Vegan Society has shown that UK shoppers are keen to buy more vegan-verified fashion when buying new clothes.
The Rise of Vegan Fashion report said “the majority” of Britons want to see “more vegan-verified clothes, bags, shoes and accessories on the high-street and online”.
The study includes a survey that shows 95 per cent of respondents would like to see more vegan-verified fashion, suggesting that there is a market for such products among non-vegans and non-vegetarians.
Meanwhile, 48 per cent said they want more vegan-verified items across all fashion categories while 35 per cent said they wanted to see more vegan options for items that usually use animal leather such as jackets and boots, 32 per cent would like more vegan-friendly leather bags and backpacks.
Some 32 per cent of respondents said they’d like to see the use of pleather extended to general footwear such as boots, heels and sandals with 28 per cent stating they’d also be interested in trainers that use vegan leather.
The reports revealed that as many as 61 per cent of consumers believe the use of fur is cruel while 57 per cent feel using leather from exotic animals is too.
Vegan fashion has seen fast growth in recent years with the global vegan woman’s fashion market valuing at £289 billion in 2019 with footwear accounting for 41.3 per cent of this.
Revenue is forecast to reach £799 billion in 2027.
Some of the issues preventing the faster development of vegan leather products have been the quality of the materials available with Stella McCartney saying this year that until recently, many vegan leather options weren’t suitable for clothing or shoes.
However now that softer vegan leathers have been developed that should help the 35 per cent of survey respondents who want more vegan leather options.
The report found that 74 per cent of them would be willing to pay more for plant-based leather compared to animal leather and 55 per cent said they were interested in purchasing, or already owned, something made from plant-based leather.
Many of those say they think vegan leather is ethical and sustainable, which is understandable, but 31 per cent also say it’s modern.
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