Central England Co-op to save 230,000 meals a year in new partnership

Central England Co-op saw its gross sales decrease from £487.3 million to £477.9 million year-on-year in the six months to 7 August.
"What we do, the success we have, is done for and on behalf of our members." : Jane Avery.
// Central England Co-op partners with Too Good To Go to tackle food waste
// The rollout of Too Good To Go follows a six-week trial earlier this year

Amid its new tie-up with Too Good To Go, Central England Co-op is set to prevent 230,000 meals from going to waste each year.

The collaboration with the anti-waste app will work in tandem with the society’s FareShare Midlands alliance, providing an additional path to minimise food waste and aid in the society’s goal of becoming carbon neutral by 2030.

The rollout of Too Good To Go follows a six-week trial earlier this year. It has so far saved 5,599 bags of surplus stock, equating to 13,998kg CO2 emissions.


Users of the Too Good To Go app can look for unsold fruit at Central England Co-op stores participating in the scheme.

They can then purchase a “magic bag” of food that is about to go bad and pick it up at a certain time.

It also guarantees that the surplus stock bags contain at least three times the value of the food purchased. So, if a bag costs £4, it will hold at least £12 in food.

Too Good To Go UK MD Paschalis Loucaides said: “I’m delighted to welcome Central England Co-op to our growing community of food waste warriors.

“Food waste accounts for 10% of global greenhouse gas emissions and by working with partners like Central England Co-op we can continue to take a huge bite out of the problem.

“I know our app users are going to love fighting food waste alongside them.”

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