// Mere struggling to reach enough products and buyers
// The discounter’s supply chain continues to face delays
// The opening of its second and third UK stores has been delayed to next March
Mere has reportedly said it is struggling to reach enough products and buyers as its supply chain continues to be affected by delays.
The Russian discounter, which recently launched in the UK, said its expansion plans are being hampered by supply chain and recruitment challenges.
The opening of the Russian discounter’s second and third UK stores, originally expected this year, has been delayed to next March.
Mere UK business development manager, Aleksandr Chkalov said shoppers understood the hard discounter proposition, which has no customer service, but it is not an “easy time” to provide everything they need, The Grocer reported.
Chkalov said an even tougher challenge was finding the right people to grow the buying team because “no one understands” the model.
Mere’s business model relies on suppliers delivering directly to stores.
Despite the challenges, the discounter remains confident that progress would accelerate in 2022.