Kanye West’s new music video serves as the first commercial for Yeezy Gap

Yeezy Gap has dropped a surprise television commercial featuring Kanye “Ye” West's latest music video for his song “Heaven and Hell”
The brand said that the video was a “seamless alignment between multidisciplinary artist Ye’s creative platforms.”
// Yeezy Gap has dropped a surprise television commercial featuring Kanye “Ye” West’s latest music video for his song “Heaven and Hell”
// Yeezy Gap Engineered by Balenciaga is expected to release in June 2022

Yeezy Gap has dropped its first-ever television commercial featuring an excerpt from Kanye ‘Ye’ West’s latest music video ‘Heaven and Hell’.

The advert, which also doubles as a music video, made its debut Monday night on ESPN and throughout the video, the Yeezy Gap Hoodie in black was on display.

The brand said that the video was a “seamless alignment between multidisciplinary artist Ye’s creative platforms.”


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Gap struck a 10-year deal with Ye to create the Yeezy Gap line in June 2020, with the goal to bring a more accessibly-priced version of Ye’s famed brand to shoppers globally.

The 100% cotton, double-layer hoodie, was the second item from the Yeezy Gap collection that dropped in September, following the June release of Ye’s debut product, a $200 puffer jacket, which has buyer’s asking for up to £1000 on resale platforms such as StockX.

The commercial launch follows the announcement made on Friday that Kanye West and Balenciaga are teaming up for a collaboration for the Yeezy Gap line.

Yeezy Gap Engineered by Balenciaga is expected to drop in June, with a second planned for later in the year.


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