// Aldi sells cheapest turkeys out of all major supermarkets
// The discounter is selling its turkeys for £4.19 per kg – after Sainsbury’s recently revealed it was selling “an inflation-busting” Christmas roast dinner at less than £4 a head
Aldi has undercut Sainsbury’s by selling turkeys at the cheapest price of all the main supermarkets.
The discounter is selling its turkeys for £4.19 per kg – which means an average size turkey weighing 4.495kg will cost customers £18.83.
The price war comes after Sainsbury’s said last week it was selling “an inflation-busting” Christmas roast dinner at less than £4 a head as it invests a further £50 million in its value plan.
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Sainsbury’s said it has been able to hold the price of a traditional fresh Christmas dinner against last year, so customers can be reassured they will not be paying more despite inflation.
“We really understand that millions of households are having to make really tough decisions this Christmas and our job is to do everything we can to help with the rising costs of living,” Sainsbury’s CEO, Simon Roberts said.
Aldi managing director of buying, Julie Ashfield said: “At Aldi we believe that access to tasty, high-quality food is a right – and Christmas dinner is no exception.
“Christmas is an expensive time for most families up and down the UK, but we’re dedicated to providing our customers with delicious, premium quality products at the lowest prices possible.”
