// A preloved fashion concept store is opening in Brent Cross for a four-week pop-up
// The “department store for second-hand style” brings together a selection of pre-loved clothing from 10 UK charities
A preloved fashion concept store is taking over the former Topshop unit in Brent Cross for a four-week pop-up.
Charity Super.Mkt, which opens tomorrow and runs until 27 January, brings together a curated selection of second-hand clothing from 10 UK charities.
Shoppers are encouraged to donate their preloved items.
The contributing charities include Age UK, All Aboard, Barnardo’s, Cancer Research, Emmaus, Havens Hospice, Marie Curie, SCT, Shelter and Traid.
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The “department store for second-hand style”, which will be run by volunteers, is the brainchild of Red of Dead founder Wayne Hemingway and Traid chief executive Maria Chenoweth.
Chenoweth said: “Having been in charity retail for over 30 years, being part of the first ever charity retail collaboration in an old fast-fashion Topshop store is iconic.
“Charity retail is the understated best of sustainable business, there is no better example of a green circular economy in action at this scale.
“Charity retail provides everyone the opportunity to buy good and do good, from supporting the environmental benefits of shopping second-hand to providing critical funding for causes both local and global.
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