Hamleys’ has unveiled its newly renovated Build-A-Bear space inside the Regent Street flagship.
The area on the third floor now includes two stuffing machines, a wider range of bear accessories and additional interactive screens.
It comes as the toy retailer looks to upgrade the Build-A-Bear experience in the rest of its store estate, including introducing smaller experiences inside its travel stores.
Hamleys CEO Sumeet Yadav said: “At Hamleys, we strive to create unforgettable moments for children and families and working with Build-A-Bear to create a brand-new, updated and immersive retail experience, is another step in that direction.
“We have worked diligently to bring an enhanced, larger-than-life retail area that will capture the hearts of all who visit and give the opportunity to take home a cherished memory of their family day out at Hamleys.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
