Fashion etailer Oh Polly has pulled in record sales for the year, following its expansion into Australia and the US.
The retailer saw 45% year-on-year sales growth, hitting a record £113m for the year ended 30 April 2023.
The etailer recorded pre-tax profit of £11.2m for the period.
Oh Polly collaborated with former Love Island star Ekin-Su Cülcüloğlu during the financial year, which it attributed to a rise in brand awareness.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The deal, which was one of the business’ biggest brand collaborations so far, saw Cülcüloğlu undertake a range of projects and collections.
The brand also focussed on “occasionwear” and “effective influencer partnerships” to improve its performance.
Oh Polly claimed it was on track to achieve a further 35% growth over the next year.
Click here to sign up to Retail Gazette‘s free daily email newsletter
