Crew Clothing has expanded its partnership with British tennis player Jodie Burrage, who has been named an official ambassador for its Crew Sport performance range.

The premium British lifestyle retailer said Burrage will now wear Crew Sport apparel on court, marking a key step in the brand’s push into technical sportswear.

Burrage already works with Crew Clothing as a brand ambassador, but the expanded partnership will see her showcase the retailer’s performance-led activewear in a competitive environment.

The British tennis player has won 13 ITF singles titles and reached a career-high singles ranking of 85. She has also achieved a career-high doubles ranking of 114.

Crew Clothing said the partnership reflected a natural progression for both Burrage and its Crew Sport range, which launched in 2025.

The collection includes technical fabrics, ergonomic design and breathable, sweat-wicking materials, as the retailer looks to extend its presence beyond lifestyle clothing and into performance apparel.

Crew Clothing sponsorship manager Jon Baker said: “We’re delighted to see Jodie step into this new role as a Crew Sport ambassador.

“She’s an incredibly talented athlete and an impressive figure in British tennis, and this partnership allows us to showcase Crew Sport in a true performance environment.

“It’s a natural evolution of our relationship and an exciting moment for the brand as we continue to grow our presence in sport.”

Burrage added: “I’m delighted to be expanding my partnership with Crew Clothing.

“I’ve loved being part of the Crew family, so I’m thrilled to be wearing the new Crew Sport range on the court.

“It’s so lightweight, breathable and moves with you. The designers have nailed the technical side of this collection without losing that classic British style they are known for.

“I am really proud to be wearing it this season.”

Burrage joins Crew Clothing’s wider athlete ambassador programme, which includes British tennis player Neal Skupski and England Red Roses players Abbie Ward and Natasha Hunt.

The retailer has been strengthening its links with British sport through partnerships with the Lawn Tennis Association, Henley Royal Regatta, England Red Roses, iPadel and Exeter Chiefs.

Crew Clothing said Burrage’s appointment underlined its continued investment in performance sport and support for British athletes.

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