Primark has opened a flagship store in Manhattan, US, marking its 11th shop in New York State.
The store, which is based at Herald Square in Manhattan’s Penn District, is “perfectly positioned to capture high commuter and tourist footfall,” according to the retailer, housing more than 54,000 sq ft of retail selling space.
The shop sells women’s denim starting at $12 (£8.81), men’s tees at $5 (£3.67), and girls’ and boys’ sweatshirts at $8 (£5.87).
To mark its launch on 8 May, Primark brought “a packed schedule of grand opening celebrations” from 10:00am to 6:00pm.
Its store doors opened with a ribbon cutting at 10:00 a.m. Outside, the company hosted a Herald Square block party celebration, which was free and open to the public.
The celebration featured all-day photo opportunities, live music by DJ Luna Rósa, lattes and pup cups from Joe’s Coffee, promotional giveaways, as well as stylish rides in branded pedi-cabs.
In the afternoon, guests experienced “an authentic, rhythmic collision of Irish step and hip-hop” with performances and instruction by performance company Fusion Fighters.
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The store opening followed Primark launches across Miami, Florida, Grapevine and Katy, Texas, Gurnee, Illinois, and most recently in Hurst, Texas.
Since opening its first US store at Downtown Crossing in Boston in 2015, the business has grown to 40 locations across 13 states.
President of Primark US Kevin Tulip said: “Our flagship at Herald Square is a defining moment for Primark’s US growth story.
“New York is a city where trends are born and where style is worn with unstoppable confidence.
“But great style should not come with an impossible price tag and that’s where Primark comes in.
“From quality styles to value prices, we’re inviting every NYC shopper to our Manhattan doorstep as we open our doors in the epicenter of American fashion.”
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