ASOS has unveiled its London Lido pop-up, a two day immersive experience aimed at helping consumers to discover this seasons most wanted beauty products.
The pop-up welcomed 800 guests and was hosted at East London’s Protein Studios.
Visitors could try out a curated selection of beauty products from brands such as Coach, Ouai, Nyx Cosmetics, Biodance and Anua. They were also able to receive personalised guidance from “beauty insiders”.
Related Story
ASOS.WORLD members were able to attend a masterclass hosted by Benefit Cosmetics.
Bernadette Sullivan, director of face and body at ASOS said: “Summer is a time when customers feel more open to experimenting, whether that’s trying a new routine, discovering different brands or finding products that help them feel their best.
“With the London Lido pop-up, we wanted to bring that sense of fun and discovery into a real-world setting, in a way that feels approachable and easy to engage with.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
