Meadowhall has announced the signing of a regional debut for Pop Mart, alongside “standout openings” for Lego and Crew Clothing. 

Chinese toy retailer Pop Mart has signed for a 2,618 sq ft unit on the shopping centre’s high street upper level, marking its debut in South Yorkshire. 

Pop Mart will use the regional flagship to sell its collection of collectable toys, such as Labubu’s, Hello Kitty, and Disney.

Lego has also relocated to an upsized store on Meadowhall’s lower mall high street, after 15 years at the shopping centre.

The new 4,561 sq ft unit serves as “a vibrant hub for the building community,” which will host product launches, interactive experiences, and special events.

Additionally, Meadowhall recently welcomed Crew Clothing to its retail offering. 

The store, which is currently open on the avenue’s lower level, comprises a 2,000 sq ft unit showcasing signature coastal-inspired collections across womenswear, menswear, and childrenswear. 

The addition of the three retailers reinforces Meadowhall’s position as “the most dominant super regional mall in the UK,” according to the business.

British Land retail leasing director Richard Crowther said: “The addition of three powerhouse retailers to Meadowhall’s retail mix, including a regional debut for Pop Mart and a significant upsize for Lego, is indicative of sustained leasing demand here, and its reputation amongst the best brands as the region’s prime retail destination. 

“Having Crew Clothing on the avenue is also a sign of the role we play in shaping the destination, putting the right brands in the right places, as this part of the mall takes shape as a more premium shopping experience.” 

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