Aldi has temporarily rebranded to Baldi to celebrate rapper Pitbull’s return to London.
The singer will be playing BST Hyde Park and attempting to break the world record for the largest crowd wearing bald caps.
As part of its temporary rebrand, the supermarket has launched a Baldi merchandise stand for those attending the concert. It will be giving away free Infusionist and Stefanoff cocktail cans as well aviator sunglasses, bald caps and temporary tattoos for free outsider Hyde Park on Friday.
Related Story
The stand will also act as a photo opportunity for fans.
Julie Ashfield, chief commercial officer at Aldi UK, said: “When we heard that Pitbull and his fans were attempting this world record at BST Hyde Park, we knew we had to get involved and show our support with Baldi.
“The stall will be on hand to help fans transform into Mr. Worldwide, so if you’re in need of a bald cap or aviators to complete your look, keep an eye out for Baldi as you make your way to the festival.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
