New Look has revealed it is opening its largest-ever concept store at Metrocentre on 9 July, marking a milestone in its “investment in creating more connected shopping experiences”. 

To mark the launch, customers visiting throughout opening day will see a programme of in-store experiences, including goody bags for the first 200 customers who make a purchase, surprise prizes hidden across the store, complimentary matcha drinks and live music from a DJ. 

Located in Metrocentre’s dedicated fashion hub in Red Mall, the new 11,000 sq ft store is New Look’s largest concept store to date. 

The shop features an expanded womenswear, accessories and 915 teen range, as well as services including click and collect, self-service returns, order-in-store and digital browsing. 

Refreshed fitting rooms and showroom-inspired displays are also featured in the store.

The move “marks a new chapter” for New Look at Metrocentre, according to the brand, where it has traded for more than 20 years. 

The new store is the latest step in New Look’s rollout of its omni-hub format, following concept store launches at Bluewater, Lakeside and Milton Keynes. 

Alongside a £30 million investment in digital capabilities, the retailer said it was “continuing to make shopping more personalised and convenient for customers across both its stores and online channels”. 

New Look retail director Mark Matthews said: “Opening our largest-ever concept store is a proud moment for New Look and reflects how we’re continuing to reimagine the role our stores play for customers. 

“This space showcases the very best of what our omni-hub format can offer, combining a wider fashion range with smarter services and digital features that make shopping simpler, more inspiring and more connected than ever before. 

“We look forward to welcoming customers through the doors and celebrating this exciting new chapter at Metrocentre.” 

Director at Sovereign Centros from CBRE, asset managers of Metrocentre, Ben Cox added: “We’re pleased to see New Look mark their 20-year presence at Metrocentre with this exciting new concept store in the latest evolution of that partnership. 

“Womenswear is a strong category for Metrocentre and this launch builds brilliantly on the continuing momentum we’re creating in our fashion line-up, following Hollister’s recent opening and the signings of Bershka and Lefties, both due to open soon.”

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