Budget retailer Poundstrecher has unveiled a new campaign that aims to highlight its deals and low prices on “market leading brands”.
The marketing drive, titled ‘Love the Brands. Love the Price’, showcases the retailer’s “market leading brands” at Poundstretcher prices. Its campaign will be supported by a £2.50-off coupon when customers spend £15 and a promotional leaflet
Prices start at 69 pence and the retailer will be adding new offers regularly.
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Andy Atkinson, CEO at Poundstretcher said, “At a time when household budgets continue to be under real pressure and every penny counts, customers still want market-leading brands they know, trust and love – but they want them at knockout prices.
“That’s exactly what ‘Love the Brands. Love the Price.’ delivers. We’re bringing customers knockout deals, unbelievable prices and stunning value on the brands and products they genuinely want to buy. And with some of these amazing offers, it really is a case of ‘when it’s gone, it’s gone’, so when customers spot a great deal, they’ll want to grab it while they can”
According to the retailer, some products on offer are up to 30 per cent cheaper than some supermarkets and other discounters.
The marketing drive follows the opening of 15 new stores.
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