Too Good To Go, the marketplace for surplus food, is expanding to enable retailers to redistribute surplus products across a range of new categories.
Personal care, including skincare, haircare, oral care and beauty products, pet care, flowers and plants, nutrition and supplements will be available on the marketplace. It will also introduce products for the home, initially spanning cleaning and laundry products and décor.
More than 8,500 stores already supply products across these areas, around one third of which were already working with Too Good To Go to redistribute surplus food.
“In today’s society, we have built incredibly efficient processes for producing and selling things at scale, creating abundance, but we have not built the same efficiency into making sure what is left over gets used,” said Mette Lykke, CEO of Too Good To Go.
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She added: “As our lives have become more convenient, we have become less conscious of what those things are worth. We used to finish what was on the plate, find a use for what we had and instinctively pause before throwing something away.
“Too Good To Go is built on making the invisible visible. Value exists all around us. Whether it is a meal, moisturiser, plant or pet product, our role is to help it find someone who can use it. Some products are simply too good to go.”
Over the last decade, the Too Good To Go Marketplace has grown to connect 150 million registered users with 200,000 active partners. The expansion builds on that scale and on a growing opportunity to help businesses recover value from more types of surplus inventory, while giving consumers access to more useful products at great value.
Too Good To Go has already seen the potential beyond food through selected partnerships in flowers and plants and, more recently, pet care.
“Our partners increasingly bring us surplus challenges that go beyond food and ask whether we can help. Surplus exists in every aisle. We see a clear opportunity to apply what we know more broadly and help them recover value across more of their business,” added Lykke.
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