Superdrug has launched a new branded obstacle game on Roblox, dubbed ‘Superdrug Obby’, to celebrate its 60th birthday.
The health and beauty giant’s game will be available to play from 29 May for a limited time and will be made up of three games themed around some of its own brand ranges: ProCare, Fruity and Solait.
The “unique and exclusive obbies” will see players battle spinning electric toothbrushes, bounce across toothpaste tubes, and fly across floss highwire in the Procare game, before moving onto the Fruity game.
The Fruity game will challenge players with fun, fruity-shaped obstacles before they go onto vote for their favourite flavour.
While the final game is a Solait summer and travel-themed obstacle game which quizzes players on their suncare knowledge.
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On completing all three games, users will enter a virtual Superdrug store, where they can explore the concept store, listen to an in-store DJ and get the chance to win Superdrug-branded UGCs to dress their avatar.
The collaboration allows us to introduce a new generation to our brand and interact with them in a way which is more appealing and natural to them.”
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