Tag Heuer makes Irish store debut

// Tag Heuer will open a stand alone in Belfast this summer
// The new opening is in partnership with Lunn’s Jewellers

Tag Heuer is set to open its first ever stand alone store on the Irish island this summer.

The boutique represents a £400,000 investment by Lunn’s Jewellers and will open its doors at Queen’s Arcade in Belfast.

The boutique will sell Tag Heuer’s extensive range of watches and have decoration based on the triangle of the brand’s shield.

“We believe that the opening of this new boutique will take Tag Heuer to new heights in Northern Ireland and allow clients to experience our exceptional timepieces and strong brand DNA in a 360-degree environment, complemented by the very best customer service and shopping experience,” Tag Heuer Europe managing director Rob Diver said.

Lunn’s Jewellers chairman Peter Lunn said: “This announcement marks our latest investment into the redevelopment of Queen’s Arcade and is a further vote of confidence in Belfast as an attractive retail destination with huge potential to attract high end customers”.

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