Health & beauty retailer Superdrug has today announced a restructure of its trading team as Commercial Director Steve Jebson is to leave the company next month.
Jebson is to stand down from his position at the retailer, owned by retail group A.S. Watson, at the end of July, following a successful stint which saw him introduce a number of initiatives including its first ever loyalty card which launched last year.
Commenting on the move, a statement from the group said: “Over the past three years, Steve has significantly contributed to the Superdrug business, leading initiatives such as the development of a new brand strategy, the launch of Beautycard, store refurbishment programme and Own Label development.
“Joey and A.S. Watson would like to thank Steve for his contribution to the company and wish him every success for the future in his new role.”
Wat, who joined A.S. Watson as Managing Director of its Health & Beauty division in January, will oversee the new team restructure which will be led by two new Buying Directors.
Simon Comins who currently operates as Director of Toiletries will take charge of Personal Care & Convenience while Andrew Groom, currently Director of Own Brand has been appointed Buying Director – Beauty, Health and Own Brand.
Following the retailer‘s announcement of its intention to invest in refurbishing its London stores ahead of this summers London 2012 Olympics, the team is to take responsibility for driving own brand development, commercial best practices and growing the customer offer, a clear part of its future strategy.
Speaking at the time of his appointment, Wat explained the importance of further establishing the brand‘s identity.
“Both Superdrug and Savers have established clear brand positioning in the last few years as the UK high street retailers for accessible beauty and great value,” he commented.
“Together with the management and our store teams, we will focus on delivering customer-focused offers and improving customer service to meet and exceed customer expectations.”