Aldi and Lidl now account for a combined 10% share of the British grocery market.
Both discounters have been steadily gaining ground over other established supermarkets for some time. The latest figures from Kantar Worldpanel show that Aldi’s market share now stands at 5.6%, and Lidl’s at 4.4%, whereas two years ago they only had 5% of the market between them.
“In the last 12 weeks the two retailers have attracted another additional million shoppers compared with last year while average spend per trip has increased by 4% to £18.85, which is 78p ahead of the total retailer average,” said Kantar’s Head of Retail and Consumer Insight, Fraser McKevitt. “The discounters show no sign of stopping and with plans to open hundreds of stores between them, they’ll noticeably widen their reach to the British population.
In addition to the lower prices offered by discounters, the general grocery environment too, is less than ideal for other big names. Sales in the 12 weeks to 8 November rose just 0.5%. Meanwhile, grocery deflation has continued. Prices dropped 1.7% in the same period, and the Big Four discounting wars are likely to continue.