House of Fraser Christmas trading driven by Black Friday online sales


As retailers post a mixed bag of Christmas trading results, Sanpower owned House of Fraser has recorded healthy sales figures for the festive period. 
From the week of Back Friday to 2 January, like-for-like sales were up 5.3%. On Black Friday itself total sales were up 10% on the previous year and on this day the British retailer recorded its biggest ever online sales day – up 40% on the previous year.  

In the seven days to Christmas online sales rose by nearly 62% and bricks and mortar store sales were up 2%. 12 stores delivered their best ever sales. This momentum continued in the week following Christmas as like-for-like sales increased nearly 7%.  

“We are delighted with our Christmas trading performance both in terms of sales growth and margin improvement,” commented CEO Nigel Oddy. 

“The performance demonstrates the success of our ongoing strategy: to continuously improve our online proposition; to develop our house brands and premium brand proposition and work closely with our concession partners; and to invest in our stores to provide our customers with the best possible shopping experience. Over the period, we have seen a record performance from our market leading buy & collect service, increasing by 22% on last year, highlighting the strength of our award winning multichannel business.”


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