Sainsbury’s will double the number of Click & Collect groceries sites in its store car parks over the next 12 months, taking the total number of sites to 200, as it prepares to take over Argos and build its multi-channel offer.
The supermarket chain launched its ‘Click & Collect’ groceries service in March 2015, and since then its online orders have continued to grow. The service, which offers customers a ‘drive-thru’ option, has proved very popular at the first 100 sites, the grocer said.
“We know that time is precious and people are increasingly looking for easier, more convenient ways to shop,” said Robbie Feather, Sainsbury’s Director of Online.
“This rollout forms part of our strategy to offer our customers more options to shop whenever and wherever they want.
“Click & Collect is proving to be a popular hybrid between online shopping and visiting a store; especially amongst shoppers juggling work and looking after young children. Most people are using this speedy ‘drive- thru’ service to do a big shop for the week ahead.
“Customers really like the fact that they can collect their shopping at a time that suits them and on average it takes them just three minutes from start to end.”
Saturday morning is the most popular collection time with 80% of customers pick up their clothing orders at one of Sainsbury’s 712 in-store collection points.