With 66 per cent of shoppers in the UK frustrated with grocery shopping in supermarkets both online and offline, DMI has put together a new app to that will change how we shop.
Seventy-one per cent of food shoppers say they are dissatisfied with the online shopping format, with a further 38 per cent believing this is because they can’t pick their own fresh produce.
However, 17.8 million people stated that long shopping lines were a key deterrent in bricks-and-mortar food shopping.
DMI’s Ubamarket app is aimed at streamlining the shopping experience and bringing the best of both worlds to disenfranchised customers.
The app works by allowing you to scan items with your phone, instead of at the till.
It also maps out your shopping list around the store, calculating the quickest route to your needed items.
It informs you of your total spend, tells you about special offers and even incorporates loyalty points.
First you input your shopping list into the app, then input your chosen supermarket. The app then rearranges them in order of store layout.
You scan the barcodes with your phone as you go, including weighted items.
You then tap your smartphone onto a payment point without having to place your items on a conveyor belt, slashing queing time.
The app is on available on Apple iPhones and tablets and is set to launch across stores which use HTEC payment technology - these include Morrisons, Budgens, Nisa and Spar.
Ubamarket will start to be seen throughout stores in the country from September 12, and is able to be used in a store just three days after the software is installed.
"We are excited to be the first POS (point of sale system) to be fully integrated with Ubamarket and, as such, we are now in a position to offer this unique customer experience to all of our retail customers,” HTEC chief executive Jeremy Lewis said.