Aldi posted record sales over the Christmas period buoyed by shoppers taking advantage of discount luxury products and fruit and vegetables.
The German supermarket chain said its total UK sales were more than 15 per cent higher during December compared to the same trading period in 2015.
Sales for the grocer’s “specially selected” premium range surged by 27 per cent, with Argentinian Malbec wine, mince pies and a 30-day aged roasting joint among the top-selling products/
Aldi also said it said it sold over 13.5 million bottles of wine, champagne and prosecco in December and that a special promotion on fruit and veg sales also boosted sales.
“The people of Britain were very clear on what they wanted on their dinner tables this Christmas – unbeatable value premium-quality products and the lowest prices on festive essentials,” Aldi UK boss Matthew Barnes said.
“Sales of our premium specially selected range in particular surpassed expectations – a clear sign that more and more people are realising they can treat their families to products of a quality comparable to Waitrose and M&S at a fraction of the price by shopping with Aldi.”
While Aldi did not disclose its like-for-like sales for the period, it predicted that sales of its specially-selected lines will surpass £750 million in 2017.
The news comes ahead of tomorrow’s monthly figures on the market share of the UK’s major grocery chains.
Experts believe Britain’s biggest supermarkets are expected to have fought back strongly in the battle for Christmas shoppers as sales momentum at rivals Aldi and Lidl slows.