Amazon poised to enter fashion market with own-label range

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Amazon is set to launch its own fashion label in the UK and has recruited senior buying experts from Primark and M&S, according to Drapers.

Sources stated that the recruitment drive is focusing on poaching M&S veterans, although Primark’s menswear buying director Glen George is also said to be moving to the online retailer.

Frances Russell, former womenswear director at M&S, was hired as vice-president of clothing at Amazon and has led a six-month campaign to attain staff members from the department stores struggling fashion arm.

This includes Karen Peacock, who has reportedly joined as Amazon’s design director following head of design for womenswear and accessories at M&S.

READ MORE: Amazon’s flying warehouse plans revealed

Much like its foray into the grocery market, this new development could shake up the fashion industry, with sources telling Drapers “M&S and Next should be very wary” as they are using the same suppliers and former staff.

In the US, Amazon already has its own fashion labels. These include Franklin Tailored, a formal menswear line, and womenswear brand James & Erin.

Reports suggest the clothing arm of the ecommerce giant could launch as early as Spring this year. 

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