Tesco has launched the Tesco Now app for the first time offering shoppers one-hour delivery on 1000 items.
In a bid to contend with growing rivals Sainsbury‘s and Amazon which have already implemented 60-minute deliveries, Tesco has partnered with Quiqup to carry out the service.
Shoppers across 39 London postcodes will be able to order up to 20 items through the app, paying £7.99 for one-hour delivery or £5.99 for two hour delivery.
This compares to the same offer from Sainsbury‘s, which charges slightly less at £4.99 and sees the grocer utilise its own staff for its service called Chop Chop, rather than bringing in a third party.
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It also seeks to offer alternatives to Amazon Prime customers, who can now get one-hour delivery on groceries from its Amazon Fresh service.
“From forgotten essentials to that crucial final ingredient, Tesco Now can get them to our customers‘ door within the hour,” Tesco online managing director Adrian Letts said.
“Shoppers‘ needs are changing and we want to offer a range of services that allow them to shop with us in a way that suits their needs. We look forward to hearing what they think of the new service.”