Supermarkets could begin giving families discounts if they achieve weekly exercise targets as part of a new NHS proposal to tackle obesity.
The scheme will be piloted in newly-built developments across the country which plan to “design in” healthy living and encourage people out of sedentary living.
Family activity will be tracked using an app and those who reach pre-set targets will receive discounts from retailers on their weekly shop.
Health officials have taken their cues from schemes developed by health insurers which grant 25 per cent off customers’ weekly Ocado shop if they reach monthly exercise targets.
“If this works, it can be a win-win situation,” the National Obesity Forum’s Tam Fry said.
“The incentive can bring in more business for firms taking part and motivate people to be healthier.”