Almost 1/4 of shoppers feel pressured to make Black Friday purchase

Discounting hits retailers at record level in lead-up to Christmas

Nearly a quarter of people feel under some sort of pressure to spend money on Black Friday, research suggests.

According to a study from online classifieds Gumtree, 23 per cent of shoppers said they felt under pressure to buy something on the sales event – with clothing, coffee machines and gadgets among the top shopping regrets.

The study, which surveyed 2000 people, also found that women are more likely to feel pressured to buy something on Black Friday compared with men,  spending £59.06 each on average.

Despite this, men still spend more, making transactions of £63.80 on average.

Meanwhile, 12 per cent buy items on Black Friday only to find they already have something similar at home, and 13 per cent said they end up forgetting about what they bought.

Black Friday will take place at the end of this week on November 24, although many retailers are already offering “special deals”.

Gumtree found that people in the West Midlands were the biggest Black Friday spenders in the UK, the research suggests, forking out nearly £79 on average.

Those in the South West of England were found to spend the least, at £39 on average.

Gumtree head of marketing Hannah Wilson added that the study indicated that as much as £855 million was “wasted” on Black Friday purchases last year that Brits either do not use or do not remember buying.

“That’s a huge sum of money, with almost a quarter of festive shoppers parting with their hard-earned cash because they felt pressured to buy the items on offer,” she said.

The top 10 Black Friday regrets, according Gumtree:

1. Clothing
2. Tablets
3. TVs
4. Coffee machines
5. Mobiles
6. Gaming consoles
7. Sportwear
8. Handbags
9. Smoothie makers
10. Gym equipment

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