Waitrose expands self-service click-and-collect to 140 stores

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Waitrose click collect

Waitrose has rolled out its self-service check-in for click-and-collect orders, just in time for Black Friday next week.

The upmarket grocer will roll out the technology to 140 of its stores this week after a successful trial earlier this year.

Customers have the choice to register their order number via in-store iPads at the welcome desk so it’s ready for them to pick up quickly.

Orders made through John Lewis, Waitrose Cellar and Waitrosepet.com can also be collected using the service.

In addition, customers will now be sent a barcode as part of the notification confirming that their order is ready for collection for staff to scan, rather than needing to manually enter an order number.

“Seventy per cent of John Lewis click and collect orders are now being picked up in Waitrose branches so it’s hugely popular with our customers and that is likely to increase during Black Friday and the festive period,” Waitrose service experience manager Glenn Cox said.

“Checking in to collect an order is the first thing many shoppers do when they visit our stores and can set the tone for the rest of their experience with us, so introducing the option of a self check-in system will ensure they enjoy the best possible start to their shop.”

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