TV shopping retailer QVC has penned a deal with Phase Eight and Ghost London to be included in its fashion offer.
As part of the deal, QVC UK will have Ghost London’s new collection and select styles from Phase Eight available to purchase on qvcuk.com.
Occasion wear brand Ghost London will sell a range of six vintage-inspired bridesmaid dresses on the channel from the end of this month, while Phase Eight will sell 21 styles from its range from February 7.
“We are delighted to be adding Phase Eight and Ghost London to our ever-growing fashion portfolio as QVC UK’s customers are constantly asking us to introduce new ranges,” QVC UK buying fashion director Nicholas Chalkley said.
“The uniqueness of QVC is that, through the brands’ guests and QVC presenters, we can bring product information and knowledge to the customer that isn’t always available in a store.”