Treasure hunt app Snatch is offering users the chance to bag a £1500 18ct gold jar of Marmite.
Snatch is an augmented reality app in which users can win prizes donated by a raft of retailers and suppliers including Topshop and now Marmite.
When a user finds a jar of Marmite in the app, the player must answer whether they were a “born a lover” or “born a hater”, they’ll then be gifted a randomly selected prize of either the gold-plated jar, a personalised jar of Marmite or a sample of the famous spread.
The initiative is part of the Gene Project’s DNAFit campaign, a research project which has found that people are genetically predisposed to loving or hating Marmite.
Calling all Marmite lovers! Fancy getting your hands on our one-of-a-kind 18ct gold plated jar? Download the @SnatchHQ app and join the hunt: https://t.co/QBRPBlAhiM #SnatchMarmite pic.twitter.com/rjSsclXEo7
— Marmite (@marmite) February 7, 2018
“AR provides a new way to interact with consumers,” Snatch head of marketing Kate Taylor Tett said.
“The immersive tech draws players in with a heightened level of interactivity which was previously unavailable to phones – it is a great way for brands to increase their engagement with potential customers.
“Our collaboration with Marmite capitalises on this with a fun piece of activity for our users, as they actively seek out in-game jars on the map to trigger an AR experience, with one lucky winner scooping the golden prize.”