House of Fraser is due to start selling premium Chinese brands previously unavailable in the UK thanks to a new supply programme driven by its owner Sanpower.
The department store’s trade orders will now be managed by the newly formed Sanpower Supply Chain and Branding Management Centre, significantly expanding the breadth of products available.
By awarding products “quality and credit endorsements” House of Fraser believes it can transform the traditional image of products “made in China” in the UK and across Europe.
It has been designed to boost trade and stimulate economic growth across Asia, while “further boosting sales and competitiveness” at House of Fraser.
“This is a great platform for premium Chinese products to reach the UK and further afield across Europe,” Sanpower’s new commerce industry group chief executive Kong Jun said.
“Chinese manufacturing has transformed in recent years from extensive processing and production into a new era marked by independent designs, proprietary brands and innovation.
“We are excited to use our tremendous network of resources and cross-border retail expertise to bring the best of Chinese retail to the UK market in a way that brings great value to customers and brands alike.”