House opens 3rd store amid ambitious expansion drive

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House

House is set to open its third UK store as it continues its expansion into the British retail market following a successful introduction last year.

The Australian homeware and kitchen retailer will open its new store in Sheffield’s Meadowhall shopping centre next week.

This follows the opening of its first UK store last year at Westgate Oxford, which launched alongside its ecommerce platform HouseUK.com.

Its second store at Bracknell’s Lexicon followed soon after.

Chief executive Steven Lew said they “continue our roll out swiftly”, with plans for two new stores in Norwich and Bristol before the end of June.

Looking even further ahead, the brand has ambitious plans to open 75 stores across the UK in the next three years, employing up to 1000 people.

It currently operates from more than 150 stores in Australia.

“I am proud and delighted that we have successfully opened our first three stores on schedule,” Lew said.

“We received a tremendous reaction at store openings. Customers are so excited to share in the experience. I was extremely enthused watching people interacting and shopping in store.

“Our expansion will be very much opportunity-led, and our strategy is to create a sustainable operation that prioritises being best-in-class, over being the biggest.

“Physical stores are not dead. They are only dead if the retailer cannot adapt its model, and landlords and business partners are not willing to work together in their mutual best interests. The approach must be collaborative, holistic and realistic.”

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