Pinterest latest social media platform to expand shopping options

Pinterest has become the latest social media platform to expand its ecommerce offering as it introduces new shopping pins.

From today the new product pins, which link directly to retailers’ product pages, will appear on Pinterest’s search, home feed and related pins sections.

The pins will also include dynamic stock and price information, ensuring that users never land on bad links of click through to products that are out of stock.

According to the platform testing has already shown a 40 per cent increase in clicks through to retailers’ pages.

This is thought to be a reaction to similar moves from social media rivals Instagram and Snapchat.

Last month Instagram revealed the addition of a shopping tab to its Explore page, ahead of the launch of its standalone shopping app.

The same month Snapchat announced the launch of both a visual search tool, allowing users to purchase items scanned with the app on Amazon, alongside four new options for advertising on its platform including the addition of shoppable ads.

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