The countdown to Christmas has officially commenced now that London’s world-famous Oxford Street has turned on its annual festive lights.
Last night, traffic on the country’s busiest high street was halted as an illuminated circus troupe paraded down the strip and treated shoppers, passers-by and local workers to a surprise pop up performance from the New York Brass Band and LED poi dancers, as well as entertainment from the festive Joy Jesters.
In partnership with radio station Capital XTRA, Oxford Street also turned the traditional switch-on on its head with a night of in store performances at JD Sports, Tezenis and Uniqlo from rising British grime and R&B stars plus DJ sets.
More surprises and pop-up shopping experiences are expected across Oxford Street in the seven-week campaign leading up to Christmas.
Some of these include John Lewis’ skyline skating and a Quality Street pop-up, beauty masterclasses in House of Fraser, and weekly surprise street performances.
“Oxford Street is synonymous with Christmas, and as a trend-leader famous for ‘firsts’, we reimagined the traditional switch on with a brand new format championing some of the UK’s emerging music talent,” New West End Company’s Oxford Street associate director Luciana Magliocco said.
“With tonnes of festive activity lined up over the next seven weeks, Christmas has officially begun in London.”