VF Corp appoints new Vans VP for EMEA

Vans VF

VF Corporation has appointed Stefano Saccone as Vans vice president and general manager for the EMEA region.

Saccone will replace Jan Van Leeuwen with immediate effect.

His new role will begin April 1 and will be based in VF Corp’s international headquarters in Stabio, Switzerland.

“As a diverse region comprising 40 unique countries, EMEA remains a key growth area for Vans,” said Martino Scabbia Guerrini, the group president VF Corporation for EMEA.

“Stefano’s deep knowledge of the region and market expertise put him in a strong position to drive the future prosperity of the brand and deliver on the expectations we have for Vans and VF throughout EMEA.”

Saccone’s most recent role involved working as vice president and general manager of VF Corp’s Eastpak brand, based in Antwerp, Belgium.

Prior to that, he worked as EMEA vice president and general manager for The North Face.

“We are pleased to have Stefano join the Vans family and assume brand leadership in EMEA,” said Doug Palladini, Vans’ global brand president.

“He has a strong track record of proven leadership and success within the VF brand portfolio that he brings to Vans in this highly important region.

“The Vans global leadership team looks forward to partnering closely with Stefano and his talented group of regional experts as we build our business worldwide around Vans’ purpose of enabling creative expression.”

Saccone said: “It’s an incredibly exciting time to join Vans. As the brand recently announced its intention to grow global revenue to $5 billion by fiscal year 2023, I look forward to helping Vans meet this goal by leveraging its worldwide authenticity to connect with consumers across Europe in relevant and meaningful ways.”

Saccone’s previous working experience involves working in sales, marketing, merchandising and brand leadership across the apparel, footwear, and accessories categories.

He has held management positions with Nike, Ralph Lauren, P&G and Ermenegildo Zegna.

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