Emma Mattress Q4 sales skyrockets 170% after Boxing Day success

Emma Mattress
// Fourth quarter sales increases 170% to to £9.4m
// Boxing Day boosted online matterss retailer’s sales
// 246% Y-o-Y growth in full-year turnover

Emma Mattress has reported a sales increase of £9.4 million between October 1 and December 31 – an increase of 170 per cent year-on-year.

The online mattress retailer’s sales were boosted by its Boxing Day promotions, which saw one mattress being sold every two minutes during the 12-day period and generating £4.4 million.

Meanwhile, Emma Mattress’ UK revenues remained strong throughout the year, ending with a 246 per cent growth in turnover year-on-year.

“Emma’s positive results are testament to our profitable and sustainable business model, which focuses on product quality, investment in R&D and efficiency when it comes to marketing spend,” co-founder Benjamin Quiroga-Rivera said.

He added, “We have already seen the warning signs for those bed-in-a-box brands who do not operate a profitable and sustainable business model.

“For those competitors who continue not to heed these warning signs or are simply unable to turn their business model into a profitable format, we expect to see consolidation or dropouts within the bed-in-a-box market in 2019.”

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  1. All at the expense of their customers.. They can’t fulfill the orders! Look on Twitter at the huge number of irate customers who have been given false promises of delivery dates. I will never buy an Emma mattress again and have cancelled my order, I’m sure I’m not the only one.

  2. Why can’t people go to established bed shops to buy a mattress with the service and advise needed and which you are going to spend a third of you life in . ? Is personal service not worth anything anymore ? Tom Tk furniture


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