Retail Gazette Loves: Brexit Prepping


The new tongue-in-cheek “Brexit prepping” website has appeared on the internet, which aims to help and inform anxious Brits on what they should stockpile on in the run-up to the UK’s divorce from the EU.

There have been numerous stories this year of retailers stockpiling as uncertainty around the Brexit negotiations and deals continues – Tesco and Marks & Spencer are among those who plan to stockpile on tinned foods, and just recently Pets at Home announced it was going to spend £8 million on stockpiling.

Luxury retailer Burberry also warned of a tariffs cost in the event of a no-deal Brexit, so it’s quite evident as to how much retailers are dreading the impending withdrawal.

So the “Brexit Prepping” website has come along to make Brits laugh and/or cry.

First and foremost, the website gives users three options of “Brexit angst”, ranging from “I’m a little concerned,” “I’m pretty worried” and “I’m properly panicking”.

BrexitAt Retail Gazette, we decided to click on “I’m properly panicking” and it allowed us to stockpile on canned goods that would allow a family of four to survive for up to three months.

BrexitClicking on this option also means Brits will have to stockpile 35 items and are automatically directed to the Tesco website, where the checkout price amounts to £1367.41.

BrexitThe shopping list included 31 bottles of alcohol, including nearly a litre of absinthe and 12 bottles of red wine, as well as 96 tins of sardines, 480 tea bags, 90 tins of corned beef, and 60 tins of baked beans.

No one said Brexit was going to be cheap, but with all the anxiety and panic that is revolving around it, the 31 bottles of alcohol may well be needed.

“You’ll have the last laugh with this substantial stockpile that should see you through a few months of chaos and civil unrest. Includes absinthe!” reads the comment above the shopping list.

For those who have little to worry about as the UK leaves the EU, they’d only need to pay a measly £111, and a one-month survival kit would set you back £459.

The website was created by authors Ben Carey and Henrik Delehag, and digital developer Joe Hall.

They told Bloomberg: “The idea was to make people realise what we are getting into, by turning stockpiling from a last-resort activity for the paranoid into a normal online service that everyone needs.”

Click here to sign up to Retail Gazette‘s free daily email newsletter