Sainsbury’s trials reverse vending recycling scheme

Sainsbury's reverse vending
// Sainsbury’s launches reverse vending recycling trial
// Scheme will allow shoppers to return plastic bottles in exchange for money off their shopping
// Trial taking place at Sainsbury’s Braehead store in Glasgow, as well as Lincoln & Hull

Sainsbury’s has become the latest grocer launch a a trial of a reverse vending recycling scheme.

The scheme allows customers to return plastic bottles and drinks cans in exchange for money off their shopping.

Customers can deposit aluminium drinks cans or plastic bottles up to three litres in size in a machine at the store entrance.

This then provides customers with coupons worth 5p per item that can go towards their shopping.

Up to 500 items can be deposited per visit, which means customers could save up to £25.

The trial is taking place in three Sainsbury’s stores: Lincoln, Hull and the Braehead superstore in Glasgow.

“We’re delighted to offer a new way to help our customers recycle while saving on their shop,” Sainsbury’s brand director Judith Batchelar said.

Sainsbury’s is not the first grocer to offer this service – Morrisons and Iceland have also launched reverse recycling initiatives.

Sainsbury’s trial is the latest in its drive to cut plastic by removing, reusing, replacing and recycling.

The retailer also recently announced it was the first UK supermarket to remove plastic bags for loose fruit, vegetables and bakery items from all stores, offering paper and re-usable bags made from recycled materials.

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  1. What goes around comes around, I remember when we had 10 pence deposit on glass bottles of Corona soft drinks back in the early seventies.
    I don’t understand why it needs a trial just do it!!

    • You’re clearly not well versed in Retail Operations. Everything needs to be trialed in large format retailers. Otherwise there is chaos for Colleagues, Customers and Suppliers.

  2. It doesn’t work properly, won’t take multipack bottles and if the machine gets hiccups and gives you your money in two separate vouchers it only lets you spend one at a time. Really only useful to someone who pops in every day to buy a meal deal.

  3. 27 years ago Catalina Marketing took an inventor of just this concept to court to protect their patent of coupons printed in response to reading bar codes, so pretty out of date and not too practicable frankly

  4. My local Sainsburys still has those clear bags to put your fruit and veg in which they have apparently removed from all their stores!


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