// Baird Group appoints property firm Savills to lead its UK & European store expansion scheme
// It currently occupies 47 stores and aims to open more locations with Savils’ support
// Baird Group is a licensee of Ben Sherman, Jeff Banks, Suit Direct and more
Menswear retail group Baird Group has appointed Savills to help spearhead its store expansion scheme across the UK and the rest of Europe.
Baird Group – which is a licensee of Ben Sherman, Jeff Banks and more – currently has an estate of 47 stores and 163 concessions.
It said it would work with Savills to “acquire new full-price and discount stores” in the UK, Germany, The Netherlands, Poland and Switzerland.
The company said its expansion will primary focus on Ben Sherman and Suit Direct.
“After an extensive search for the right real estate partner to assist in our pursuit of profitably growing our business across the UK and Europe, Savills local and international experience mixed with their passionate attitude made the choice really simple,” Baird Group chief financial officer at Nick Scott said.
“We are really pleased to have the assistance of true professionals in their field and they are already adding significant value to our business.”
Savills retail team associate director Josh Howe said: “We’re delighted to have been to appointed by Baird Group to grow their retail portfolio in both the UK and overseas at a time when many retailers are slowing down their store expansions.
“The Baird Group brands are synonymous with men’s fashion and we look forward to working with the group to bring these brands to new markets throughout Europe.”