// Sainsbury’s launches “Help Brighten a Million Christmases” campaign to encourage donations
// The retailers have provided in-store donation boxes for customers to ramp up their donation scheme
Sainsbury’s has launched its biggest ever Christmas charity drive, calling for “urgently required donations” from any shop.
The grocer, along with subsidiary Argos, have provided in-store donation boxes for customers to ramp up their donation scheme.
The “Help Brighten a Million Christmases” campaign is encouraging one million food and toy donations in stores across the UK from today, with the initiative running in partnership with thousands of charities, who will distribute the items to local communities in time for Christmas.
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Sainsbury’s and Argos will donate the first basket of items in 2300 stores across the UK.
The grocer’s recent study of 1000 Brits revealed that one in 10 adults have admitted to forgetting to donate to charity despite telling others they have done so.
Over 40 per cent admitted that this was down to them not having the money, while 27 per cent said they prioritised other things.
“If every person shopping at any supermarket this December bought one extra item – be that a can of soup or a roll-on deodorant – over 50 million products could be donated to those in need this festive season,” Sainsbury’s director Judith Batchelar said.
“We’ll be kicking off donations by giving a basket of priority items in every one of our 2,300 stores today. It’s also worth noting that customers don’t have to shop in Sainsbury’s as we will be welcoming products from any other retailer placed in our collection boxes, so everyone can come together to help Brighten a Million Christmases again this year.”