// Beauty brand Rawr’s rebrand has extended to a new Fitzrovia flagship store
// The new brand caters to money-savvy urban consumers with busy lives
Rawr, formerly known as Lashious Beauty, has opened the doors of its flagship store on London’s Rathbone Place.
The opening followed a launch party which featured a performance from British rapper, singer, and songwriter Stefflon Don.
In partnership with global experience agency Imagination, the beauty retailer has completed a full brand overhaul as it plans rapid expansion in key Primark stores as part of a pre-existing partnership.
Rawr said it aims to redefine the beauty industry with experts specialising in manicures, brows, massages and eyelash extensions.
Head of marketing Chloe Guest said: “We’ve been waiting with huge anticipation to bring this beautiful rebrand to people all over the UK.
“We’ve shaped over a million eyebrows as Lashious Beauty, and with the amazing work Imagination has put in, both to the retail concept and to the brand itself, we can’t wait to shape millions more.”