Seekology launches Richmond concept store

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Seekology, a new store showcasing independent brands in beauty and well being has opened its doors in Richmond, south London.
Seekology was created to give customers more inspirational shopping experiences.
// Seekology houses beauty and well being brands in its new Richmond store
// The store aims to create an environment that focuses on storytelling and events

Seekology, a new store showcasing independent brands in beauty and well being has opened its doors in Richmond, south west London.

Founded by Rebecca Sauders, a former John Lewis and Notonthehighstreet executive, Seekology stocks beauty, well-being and health brands such as Willow Yoga and and Jenny Betts Candles.

Seekology aims to teach consumers about emerging brands while giving a platform to independent brands to reach new customers.

Many are direct-to-consumer brands making their first foray into physical retail.

“I have created a new business model that provides flexibility to emerging brands alongside an inspiring customer experience, focused on discovery and storytelling within a welcoming environment,” Saunders said.

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