// Seekology houses beauty and well being brands in its new Richmond store
// The store aims to create an environment that focuses on storytelling and events
Seekology, a new store showcasing independent brands in beauty and well being has opened its doors in Richmond, south west London.
Founded by Rebecca Sauders, a former John Lewis and Notonthehighstreet executive, Seekology stocks beauty, well-being and health brands such as Willow Yoga and and Jenny Betts Candles.
Seekology aims to teach consumers about emerging brands while giving a platform to independent brands to reach new customers.
Many are direct-to-consumer brands making their first foray into physical retail.
“I have created a new business model that provides flexibility to emerging brands alongside an inspiring customer experience, focused on discovery and storytelling within a welcoming environment,” Saunders said.