Seasalt cruises with Christmas sales increase in “challenging market”

Seasalt Paul Hayes Christmas trading update
During the period, Seasalt also opened 2 new stores in the UK
// Seasalt reports increase in overall turnover during the Christmas trading period
// It also saw sales rise across all channels
// International sales were up 43%

Seasalt has seen its sales increase across all channels over the Christmas trading period, despite a “tough and challenging market”.

The Cornish fashion retailer reported a 14 per cent increase in overall turnover for the five weeks to January 4.

Sales in stores saw a 15 per cent increase year-on-year, while online sales increased by 13 per cent, compared to the same period in 2018/19.


Meanwhile, international sales were up 43 per cent over the Christmas period, thanks to the opening of Seasalt’s first store in in Ireland in June.

During the period, Seasalt also opened two new stores in the UK – Lymington, New Forest and Edinburgh, Scotland – with the latter recording the highest revenue across all stores in the period.

Chief executive Paul Hayes said Seasalt’s successful Christmas trading was down to its “stylish collections” and its “ethos of good shopkeeping” against a “tough and challenging market”.

“Our focus now is to strive to maintain momentum through the year and into the new decade,” he said.

Seasalt has over 70 stores across the UK, and sells internationally to over 150 countries.

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