Card Factory rolls out 356 branded concessions with The Reject Shop

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Card Factory rolls out 356 branded concessions with The Reject Shop
Card Factory has rolled out its partnership with The Reject Shop, an Australian discount retailer.
// Card Factory complete roll out of 356 branded concessions across the entire store network of The Reject Shop
// The exclusive 5-year supply agreement is Card Factory’s first international partnership
// It follows a successful trial in 2019

Card Factory has completed the roll out of 356 branded concessions across the entire store network of Australian discount retailer The Reject Shop.

The exclusive five-year supply agreement is Card Factory’s first international partnership and follows a successful trial in 2019.

The partnership will see each store in The Reject Shop’s network sell a full range of Card Factory’s stock of between 1200 and 1500 cards.


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“We are delighted to have completed the roll out of our partnership with The Reject Shop,” Card Factory chief executive Karen Hubbard said.

“Their customers’ response to our products is testament to the strength of our quality value offer and we believe that with this partnership, we have the potential to be the leading greeting card retailer in Australia.

“This is our first international partnership and we are excited about the opportunity to apply this model in other markets.”

The Reject Shop chief executive Andre Reich said: “Card Factory is a fantastic partner and we are delighted with the reaction so far.

“Its quality value offer is highly complementary to our own and, from the way it has chosen the range and display, it clearly understands our customers.

“Since the rollout, we have seen significant volume increases in our stores and we were delighted with the recent launch of Card Factory’s Valentine’s range, which also saw a sharp rise in volumes.”

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