Card Factory appoints Jennifer Lawrence as new HR boss

// Card Factory appoints Jennifer Lawrence as executive director of people, effective from June 1
// She will be joining from Costcutter, where she was HR director
// Her remit is developing Card Factory’s employee engagement, resource planning, development and recruitment

Card Factory has strengthened its leadership team with the appointment of Jennifer Lawrence as its new executive director of people.

Lawrence was formerly HR director at Costcutter and has over 18 years of experience shaping and implementing people strategies for leading retailers and large businesses.

During her time at Costcutter, Lawrence was responsible for developing and leading the HR agenda, whereby she initiated a colleague-led inclusion and wellbeing strategy to the company culture and launched an employee development programme.


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Lawrence previously held senior positions at companies including Equifax, Boots and Boots Opticians, where she was a member of the operating committee and responsible for building the HR strategy for all 5500 employees.

She is a non-executive director and chair of the renumeration committee at Team17.

At Card Factory, Lawrence will be responsible for its people strategy, focusing on developing employee engagement, in addition to resource planning, development and recruitment.

“I am delighted to welcome Jennifer to Card Factory,” chief executive Karen Hubbard said.

“We are a people-led business, whether that is in our stores, design studio or printing works, our people are our greatest asset.

“I am confident that we will benefit from Jennifer’s expertise in developing and delivering effective people strategies that support our teams and our growth plans.”

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