Morrisons picks Edgbaston store to launch new Market Kitchen concept

Morrisons picks Edgbaston store to launch new Market Kitchen concept
// Morrisons unveils new Market Kitchen concept in Edgbaston
// The concept turns the store into a part-supermarket, part-fresh food takeaway
// Customers can have food made fresh to order, or have them delivered

Morrisons has unveiled a new Market Kitchen concept at its Edgbaston store in Birmingham, which sees the store turn into a part-supermarket, part-fresh food takeaway.

In the new Market Kitchen section, meals are freshly made by a team of chefs including 48 new chef and front of house roles.

The new format means customers can have their breakfast, lunch or evening meal freshly made-to-order by a chef, at the same time as popping in for their groceries.


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Customers can also opt to pick up some of the retailer’s freshly made “ready-to-go” meals or have food delivered to their homes via Deliveroo.

“The chefs use our fresh Market Street ingredients to create delicious seasonal meals for customers that are made to order,” Morrisons head of Market Kitchen Hannah Munns said.

“It means that customers can pop in and pick up their next meal while also buying the groceries they need for future meals.

“And, thanks to our partnership with Deliveroo, customers across Birmingham will be able to enjoy their favourite dishes from our menu without leaving their kitchen.”

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