Retail Gazette Loves: John Lewis teaming up with Charlotte Tilbury to break a Guinness World Record

John Lewis teams up with Charlotte Tilbury to break a Guinness World Record
Charlotte Tilbury hosting the record-breaking masterclass for John Lewis last night.

On Thursday evening, John Lewis and Charlotte Tilbury broke the Guinness World Record title for the UK’s largest ever beauty masterclass, with 10,000 people taking part.

The online event was attended by the department store’s My John Lewis loyalty scheme members, and co-hosting it alongside Tilbury was beauty expert Sarah Jossel.

Having worked with some of the most famous faces in the world, Tilbury shared her A-list beauty secrets and created one of her iconic beauty looks step-by-step so attendees could participate and “brush along at home”.

Guinness World Records confirmed each and every attendee helped achieve the record title for most tickets sold for an online make up tutorial ever.

“Darlings, I am so excited that we have officially broken a world record for the biggest ever virtual makeup masterclass,” Tilbury said afterwards.

“I always say dare to dream it, dare to believe it, dare to do it – and together, we did it.”

Three lucky attendees also won the opportunity to have a 1:1 virtual consultation with Tilbury herself after the masterclass, where she will personally prescribe their perfect beauty looks.

The World Record masterclass also rounds off a year of sell-out virtual beauty events for John Lewis.

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