// Asda to provide 150,000 meals to children & families during half term to help tackle holiday hunger.
// It will also extend its kids eat free to the Easter holidays
Asda has announced that it will provide 150,000 meals to children and families during half term to help tackle holiday hunger.
The Big 4 grocer added that it would also extend its kids eat free offer in all of it cafes into the Easter holidays too.
Children aged 16 and under can access a nutritionally-balanced hot or cold meal when an adult spends £1, and this offer is also available to takeaway.
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Since the promotion began, Asda has already donated over 230,000 meals to children.
Alongside charity partner FareShare, Asda is making 150,000 meal donations so that vulnerable children can access to nutritionally-balanced meals over the half-term holiday period – a time when people can often struggle to provide food for their families.
The donation was made possible through Asda’s Fight Hunger Create Change programme.
Asda has also invested in FareShare’s infrastructure so that an additional 4670 charities have access to fresh food across the country.
“The past year has been extremely challenging for so many families,” Asda community director Jo Warner said.
“We know that throughout the school holidays, food banks and charities see an increase in demand for emergency food parcels and services, which is why we’re so pleased to be able to provide meals to families across the country who would otherwise rely on a school meal during term time.”
FareShare chief executive Lindsay Boswell said: “FareShare has more than doubled the amount of food it distributes over the past year, now providing frontline charities with enough food to create over two million meals each week – with two thirds of this food being accessed by children and families.
“Asda’s investment in our infrastructure with additional warehouse space, chillers and vans has been crucial in enabling us to respond to the crisis – but we know the hard work is far from over, with vulnerable families struggling even more during half term breaks without the safety net of free school meals.
“With Asda’s support the FareShare network will be working tirelessly over the February half term to get as much good surplus food to the children and families who need it.”