Asda’s George MD Steph Strike resigns

George at Asda launches its first ever LFW fashion film
"This year’s autumn/winter collection is our strongest yet." : Jade Snart.
// Steph Strike, MD of George at Asda, is exiting the business later this year
// She has been with Asda since 1995 and MD of George for 18 months
// Strike is the latest Asda senior exec to resign since Walmart offloaded its majority ownership to the billionaire Issa brothers

Asda has announced that Steph Strike, managing director of its own-brand fashion label and concession George, is leaving later this year.

Strike first joined Asda on the graduate training scheme in 1995 and held a number of senior roles across the business before being appointed George managing director 18 months ago.

The retail giant said that under her leadership, Strike oversaw a “successful” transformation programme that has positioned the George brand for further growth in the coming years.


Strike will be leaving Asda for a new role with a yet-to-be-revealed business.

Until her successor is appointed, the George leadership team will report to Asda chief executive Roger Burnley.

“Steph has given exceptional service to Asda over a 25-year period during which she has successfully led a number of different functions whilst mentoring and inspiring many colleagues to fulfil their potential,” he said.

“Whilst we are very sorry to see her go, her new opportunity is an excellent one and she leaves with our best wishes.”

Strike is the latest Asda senior executive to announce their resignation since Walmart offloaded its majority ownership to the billionaire Issa brothers and TDR Capital.

Since the transaction was completed in February, bar the CMA’s final approval, reports have circulated that senior Asda staff were preparing to quit after receiving their final payouts from the Walmart share scheme.

Chief executive Roger Burnley has already confirmed plans step down from his role after three years, while deputy finance chief John Fallon will succeed Rob McWilliam, who leaves this summer.

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